With an aim to showcase various new initiatives adopted by the Maharashtra Tourism for ‘Rethinking Tourism’, the department planned multiple activities to celebrate World Tourism Day, 2022 on 27th September at Yashwantrao Chavan Auditorium, Nariman Point.
Tourism Minister Mangalprabhat Lodha, Additional Chief Secretary, Tourism, Dr. Nitin Kareer, Social activist & singer Amruta Fadnavis, Indian singer & composer Shankar Mahadevan graced the occasion with their presence. Milind Borikar, Director, Directorate of Tourism (DoT) was also present during the event.
As this year’s theme for World Tourism Day is ‘Rethinking Tourism’, the tourism department is set to rethink and redefine tourism in the state by embracing a more sustainable, resilient and inclusive tourism.
During the event, Mumbai videos, Maharashtra podcast, 360-degree videos of UNESCO heritage sites, TV campaigns etc. were launched. MoUs with Indian Oil Corporation Limited (IOCL), Western Coalfields Limited (WCL), Haffkine Institute and Mumbai veterinary college were also signed. Moreover, the department launched 7 city brochures that were newly created with an aim of rethinking and transforming tourism.
The state has a rich heritage of forts, beaches, temples, historical monuments. Hence, Maharashtra has always been a center of attraction for interstate as well as international tourists. Lodha appealed that everyone should try to keep Maharashtra at the forefront in the field of tourism.
He further said, “This year’s theme is ‘Rethinking Tourism’ which Maharashtra Tourism is implementing by using innovative activities in the field of tourism. The effort is well appreciated as one international tourist visit leads to employment of 9 people. Hence, the state government is supporting our initiatives. The tourism department is striving to adapt and upgrade the definition of tourism in the state by adopting more sustainable, flexible and inclusive tourism.”
