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HomeNewsStatesKerala to Reach Pre-pandemic Level Tourist Numbers by 2023

Kerala to Reach Pre-pandemic Level Tourist Numbers by 2023

Kerala receives 35 domestic and 2 international tourists every minute post pandemic. The state has bounced back positively after the pandemic by achieving a higher number when compared to 2019. “In terms of international tourism, we have achieved 20-25% of what we had and assume that we will reach the pre-pandemic levels by 2023. We want the tourists to experience the richness and diversity of nature that Kerala possesses and let them explore the nook and corners where they can see the best of nature and not just infrastructure,” Krishna Teja Mylavarapu, the then Director of Tourism, Govt. of Kerala, said during a PATA webinar.

He added that Kerala is focused on moving towards a track of conscious tourism. “Kerala Tourism is focused on creating plastic-free destinations. We are creating a series of green check-posts to check and collect the plastic materials from the tourists,” he added.

Teja also mentioned, “Kerala is a place with responsible tourism which is environmentally sustainable, led to be economically beneficial for the local people as well. The objective is to benefit the local citizens by circulating the money we receive from each tourist. “

Recounting the negative impact of pandemic on the tourism, he said that the vaccination ratio that Kerala has achieved depicts how resilient and committed the state is in terms of safe and secure tourism. Kerala has achieved 100 percent of the population above 18+ years of age single dose vaccinated, 88.5% above 18+ age of the population double vaccinated, and 50% of the population booster dose vaccinated.

He informed that Kerala Tourism Development Corporation (KTDC) has come up with a diverse set of products and events for 2022-23 to offer experiences to tourists round the year. The new set of experiences includes Wellness Holidays – Leveraging Ayurveda, Backwater Holidays – Resorts & Houseboats, Caravan Tourism, Forests & Wildlife Holidays, Adventure & Active Holidays, and MAYA.

Teja also mentioned, “We have also planned events and activities for the entire year to keep our tourists occupied. 2022 is surely going to be the year for Kerala’s tourism. We have the largest art exhibition in the country and the biggest contemporary art festival in Asia – Kochi Muziris Biennale, from Dec 12, 2022 – Apr 10, 2023. The Champions Boat League is also going to happen from 11th Sep till 26th Nov 2022 which is the world’s largest team sport at the World’s Greenest Racetrack.”

Talking about the newly launched Caravan tourism, Teja mentioned, “There are now 11 on-road caravans and 25 caravans on manufacture. Also, people have shown interest in buying 430 caravans by next year. So, we are expecting 500 caravans and 120 caravans parks in a span of oneyear. Besides, we have 15 wildlife sanctuaries, 2 tiger reserves, 5 national parks, and 60+ eco-tourism destinations to serve nature enthusiasts. We also have developed nature-based soft-adventure activities for hills and forests of the Western Ghats like trekking, biking, kayaking, rafting, jungle safari, and camping at several destinations across the state to cater to the youth,” he informed.

With an aim to initiate the flawless process of gathering information, MAYA, an artificial intelligence-enabled chatbot has been developed by KTDC, which can be accessed through WhatsApp on the number 7510512345. Maya would assist in giving the best information to the tourists about the place when one just says a ‘Hi’.

 

Kuhelika Roy Choudhury

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