Amadeus and Royal Brunei Airlines has announced major enhancements to the airline’s online booking experience powered by Amadeus’ enhanced e-Retail platform. The platform has been designed to significantly improve the user experience for travellers with a more modern look and feel, enhanced usability, shortened flows, greater clarity and additional customisation capabilities.
In addition, the new user interface has been designed according to Web Content Accessibility Guidelines (WCAG) to support airlines in their efforts to comply with the US DOT accessibility mandate. It will provide access to a new group of people affected by disabilities including vision, motor, cognitive, hearing, who will now be able to book flights independently on the airline website. The new version of Amadeus e-Retail will be rolled out to all existing e-Retail airline customers by the end of 2015, before the deadline of the DOT mandate.
Royal Brunei is the first airline in Asia Pacific to implement the new version of Amadeus e-Retail, which features an improved online experience that is fully compliant with the United States’ Department of Transportation’s (DOT) accessibility mandate.
Karam Chand, Chief Commercial and Planning Officer, Royal Brunei Airlines, said, “Our partnership with Amadeus is critical in helping us deliver a better and more accessible experience to our travellers, at the same time boost revenues through online and mobile sales channels. We have enjoyed a mutually beneficial partnership with Amadeus for many years and have full confidence in their state-of-the-art technology to help us meet the expectations of our increasingly digital-savvy customers.”
Hazem Hussein, Executive Vice President, Airline Commercial, Amadeus Asia Pacific, said, “Amadeus shares a common vision with Royal Brunei Airlines to deliver a more personalised, connected and seamless experience to all travellers, and are proud that they continue to choose Amadeus as their preferred technology partner.”
