Ireland Specialists, an e-learning travel trade training programme run by Tourism Ireland is aimed at educating international travel trade about the island of Ireland. Agents must study six modules and complete quizzes in an attempt to obtain a perfect score and the prestigious gold Ireland Specialists certificate. This certificate, displayed on the operator’s website, symbolises an expert knowledge on holidays on the island of Ireland.
From 21-27 June, the island of Ireland will host the first ever Ireland Specialists Mega FAM trip. 12 top performing agents from six markets, Australia, China, India, GCC, South Africa and New Zealand, will travel to Ireland for the same. The challenges will include photo challenges, food challenges and sporting challenges as well as a competitive, high-tech treasure hunt around Dublin City.
As well as competing for the title, the agents will experience many of the key visitor attractions that the island of Ireland has to offer.