The national tourism agency, VisitBritain, has commissioned a series of immersive 360 degree experiences giving overseas visitors an opportunity to step inside some of Britain’s most-loved attractions. As part of the Government’s hugely successful GREAT tourism campaign, this activity from VisitBritain aims to drive more international visitors out across the nations and regions of Britain. The entire panoramic series, and much more inspirational content, can be found on the new www.visitbritainblog.com site from Saturday 11 July. The panoramas were created by 360 degree specialist Rod Edwards.
Joss Croft, Marketing Director, VisitBritain said, “Not only will this immersive experience allow potential visitors to snoop around some of our greatest tourist attractions before they arrive, but it will inspire and motivate more travel across the country. London is a huge global asset for Britain – a dynamic, cosmopolitan and well-connected city that visitors aspire to visit. Our challenge is to encourage visitors to add to their holiday experience by exploring even more during their short time here and making sure they know how easy it is to get around.”
In 2014 the UK welcomed a record 34.8 million international visitors, up by 6 per cent on 2013. Altogether they spent another record GBP 21.7 billion in our economy (also up 3 per cent in real terms), directly supporting 500,000 jobs. As a result of the success of recent years, VisitBritain projects that the UK will welcome a record 42 million international visitors annually by 2020.
