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So far, SATTE, South Asia’s leading B2B Travel & Tourism event, has received tremendous response from tourism boards of many countries, Indian states, hotel chains, airlines and tourism products from across the globe. As of 30 August, National Tourism Boards from countries and cities such as Abu Dhabi, Argentina, Bhutan, Botswana, Brand USA, Dubai, Egypt , Fujairah, Germany, Hungary, Hong Kong, Indonesia, Jordan, Japan, Kenya, Macau, Malaysia, Maldives, Mauritius, Nepal, New Zealand, Oman, Panama, Philippines, Ras-Al-Khaimah, Seychelles, Sharjah, Spain, Thailand, Turkey, Venezuela and Zambia among others have either confirmed or in the process of confirming their presence at SATTE 2013. Singapore’s Changi Airport is also participating for the first time at SATTE 2013. Apart from countries, State Tourism Ministries/Departments from Jammu & Kashmir, Himachal Pradesh, Punjab, Andhra Pradesh, Gujarat, Tamil Nadu, Kerala, Madhya Pradesh, Odisha and Lakshwadeep have evinced their interest to participate at SATTE 2013. Moreover, SATTE 2013 is also going to witness the presence of many new countries.

Interestingly, SATTE 2013 has received support from various quarters. After the Visit USA Committee’s (VUSACOM) collaboration with SATTE, the trade show renewed its certification by the U.S. Commercial Service, a trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. Moreover, SATTE 2013 has entered into a strategic partnership with International Council of Tourism Partners (ICTP), a newly formed global alliance. While the participation of countries, states and tourism products are quite encouraging, the number of registered buyers is also increasing with every passing day. SATTE’s Early Bird Offer which concluded on 31 August saw overwhelming response from the travel fraternity. Till 31 August, SATTE has confirmed participation of over 150 buyers from 28 cities in India. SATTE also revamped its buyer programme this year which offers an incentivised pre-scheduled appointments system that allows for buyers to schedule appointments ensuring the opportunity to get business done on the show floor.


“SATTE has been getting bigger over the years and has been reaching out to quality audience in addition to ensuring a good visitor turn out. There is no doubt that SATTE is must attend event for travel and tourism fraternity, especially for those who are interested in doing business with India.”

Shri Subodh Kant Sahai,
Minister for Tourism, Government of India

“SATTE is the only B2B platform which provides and interface for Spanish suppliers to the Indian Buyers. Our participation this year was fruitful, and all our Spanish suppliers this year were happy with the quality and the interest shown by the Indian buyers to know more about the destination.”

Arturo Ortiz,
Director, Tourism Office of Spain in India

“SATTE is the premier trade mart in the country and has been a spectacular success. There are a number of trade events in the country today but SATTE has managed to distinguish itself. The active participation of many international participants is what makes SATTE unique.”

Vipul Mitra, Principal Secretary Tourism,
Civil Aviation & Pilgrimage, Gujarat Tourism

“SATTE is the one of the biggest travel trade exhibition that gives an excellent platform for emerging destinations like Turkey to showcase itself. It is the only one of its kind that attracts the best of the travel trade and offers an excellent opportunity for doing business networking.”

Ozgur Ayturk,
Culture & Tourism Counsellor, Turkish Embassy

“SATTE is the only B2B travel & tourism exhibition in India and has been growing with every passing year. We expect to meet a lot of quality buyers this year and are looking forward to an improved SATTE that will offer a lot of business opportunities for us.”

Runjuan Tongrut
Director New Delhi Office, Tourism Authority of Thailand

“Singapore Changi Airport is participating in SATTE for the first time together with the Singapore Tourism Board, inbound travel operators, attractions and hoteliers under a Singapore Pavilion. We look forward to SATTE 2013 to strengthen our presence and network with key Indian trade.”

Peh Ke-Wei, Vice President,
Passenger Development, Changi Airport Group

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