The Ministry of Tourism (MoT), as part of its on-going promotional activities releases print, electronic, online and outdoor media campaigns in the international markets, under the ‘Incredible India’ brand-line, to showcase India’s tourism potential and to increase foreign tourist arrivals to the country.
In addition, a series of promotional activities are also undertaken through the India Tourism Offices overseas in important and potential source markets overseas, with the objective of attracting a larger number of foreign tourists to the country. These include participation in international travel fairs and exhibitions; organising roadshows, Know India seminars and workshops; organising and supporting Indian food and cultural festivals; publication of brochures, offering joint advertising and brochure support, and inviting media personalities, tour operators and opinion makers to visit the country under the Hospitality programme of the Ministry.
The Ministry of Tourism also provides financial assistance to approved stakeholders and Tourism Departments of States/Union Territories for promotion of tourism in overseas markets, under the Marketing Development Assistance (MDA) Scheme.
This information was given by the Union Minister of Culture (Independent Charge), Tourism (Independent Charge), and Civil Aviation, Mahesh Sharma in a reply to an unstarred question in the Rajya Sabha.
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