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Strengthening further its positioning in tourism industry, Le Passage to India recently launched its new brand identity for its inbound business that embodies a fresh visual appearance while effectively summarising our brand promise: ‘The journey of a life time, every time.’

The new brand appearance blends subtle evolution of the former sub-brand logos and the company’s future vision. “Our new design demonstrates clear and consistent identity that speaks powerfully to all our partners across the world. While, each sub-brand has a distinct identity of its own, they all cohesively form a part of the mother brand – Le Passage to India Journeys. Le Passage to India Journeys stands for unity in diversity,” the company said in a release.

Moreover, the positioning statement is also a promise to offer better standards in products, experiences and service. “Along with our new positioning statement, we have launched a new brand identity for the company,” the release added.

Commenting the development, Arjun Sharma, Chairman, Le Passage to India, said that the company has together a number of initiatives to leverage the company’s inherent strength. “We begin with the launch of a new brand identity and a new positioning statement which says it all. We are a team with immense knowledge and experience and I am convinced that in times to come we will set new standards of excellence for our partners and their clients,” Sharma added.

Explaining the new brand identity, Mario Habig, Managing Director, Le Passage to India, says, “Our new identity will urge us to strive for excellence in every aspect of our business, I am confident we will achieve whatever goal we set for ourselves and continue to set benchmarks for the industry. Moreover, it is important how the world sees us and what we represent.

Since its inception, Le Passage to India has nurtured brands that have gone on to become leaders in inbound tourism business, kept ambitious promises, created inspiring experiences for our partners and their clients and scripted unparalleled success stories in the Indian travel market. While Le Passage to India is an immensely successful company, it still continues its journey towards greater strength.

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