Thomas Cook (India) launched its unique and user friendly ‘Foreign Exchange app’, a consumer empowering one-stop-shop for foreign exchange transactions.
According to International Data Corporation (IDC), smartphone shipment in India grew 44% to 26.5 million units in June 2015. And equipped with his hand-held device, today’s digitally native Indian traveller (including business travellers, leisure, ad-hoc groups and last minute travellers) is increasingly impatient for information/transactions on the go. Thomas Cook India’s research having identified this blue ocean potential for secure and convenient foreign exchange transactions created its Foreign Exchange app to equip customers with easy, safe and smooth currency transactions with fulfilment while on the go.
Thomas Cook’s android mobile app features Live Rates across major global currencies including USD, Euro, Swiss Franc, to cover both buying and selling of foreign exchange; also a Block my Rate option as protection against rate fluctuations. The application also provides customers a handy tool of Rate Alerts for specified currencies via SMS & Email.
Commenting on India’s first ever transactive mobile-app for Foreign Exchange, Amit Madhan, Chief Operating Officer – IT & E Services, Thomas Cook (India) Ltd said, “Thomas Cook India’s internal research has highlighted that while over 40% of our online transactions are via a mobile device, for foreign exchange this is truly noteworthy- at over 65%. Hence launching our Thomas Cook Forex app was clearly the need of the hour.”
He added, “With mobile data reiterating the Indian travellers’ shift to mcommerce, coupled with India’s booming smartphone market, as pioneers in the Foreign Exchange space we are delighted to present he first ever mobile application and its slew of unique and customer empowering features for India’s Forex consumers on the go.”
