Following the international unveiling of the Qatar Destination Brand at the World Travel Market in London, the Qatar Tourism Authority (QTA) has launched the initial sub-brand: Qatar Business Events.
The brand aims to consolidate the image and promotional efforts of stakeholders in Qatar’s business events sector, and will be supported by visuals highlighting the Art of Business offerings in Qatar focusing on the world-class facilities and attractions that underpin Qatar as a leading choice for business events.
Hamad Al-Abdan, Director of Exhibitions, QTA said, “It is very fitting for this to be the initial sub-brand we launch, in line with the substantial number of visitors to Qatar being business tourists, attending a vast business spectrum of more than 150 events staged annually. We believe our business events tourism sector is set for success, with growing event management services, exhibition capacity of 70,000 square metres, including world-class venues such as QNCC and the recently opened Doha Exhibition and Convention Centre, an expanded transport network, as well as exceptional accessibility via Qatar Airways’ reach to 150 destinations worldwide.”
In Qatar, a country heavily reliant on its hydrocarbon wealth, tourism is playing a pivotal role in diversifying the nation’s economy, providing a shield from oil price fluctuations.
Qatar’s tourism strategy seeks to triple the number of business events tourists by 2030, contributing at least half of the country’s revenue from tourism spending.
