The Tourism Authority of Thailand (TAT) has launched the new Amazing Thailand logo. TAT launched the logo amidst global travel trade leaders at the World Travel Mart (WTM) in London.
Yuthasak Supasorn, TAT Governor said, “One of Thailand’s most important initiatives at this year’s WTM is the launch of the new ‘Amazing Thailand’ logo, which features the famous Thai Smile. Thailand is also known as the Land of Smiles, and the new logo builds on that in order to strengthen the bonds of friendship, fun and happiness.”
Ornate details of the traditional Thai Kanok (a typically Thai design) pattern have been adjusted to create the ‘Smile’ symbol. The letter ‘A’ in the word ‘Thailand’ has been re-designed to look like a pair of smiling eyes, which, when accompanied with the ‘Smile’ symbol, perfectly form a person’s smiling face.
To create buzz around the new logo, TAT organised a ‘London Bus Wrapping’ with the new Amazing Thailand smile logo. The bus offered attendees the opportunity to enjoy a free cup of Doi Chang coffee, and a free Thai massage.
Soraya Homchuen, Director, TAT Mumbai said, “I think that the new logo will work well in the Indian market because most Indian travellers and travel agents are very vocal about their various amazing experiences of Thai people’s warm hospitality. It has a special relevance in India because hospitality is a significant USP of India’s culture also.”
