RoomsTonite, one of India’s largest mobile marketplaces for last-minute hotel bookings has recently released a trend report on 11th hour hotel bookings in India. Based on the usage patterns of over 150,000 users, it was discovered that Bengaluru tops the list of destinations for which last-minute bookings are made followed by New Delhi and Mumbai. The report also established that out of the total last-minute hotel bookings made on the app, over 60 per cent were made by business travellers and the rest by leisure travellers.
Speaking on the report, Suresh John, CEO and Founder, RoomsTonite said, “Through this trend report, we map the interesting booking propensities of our users. As a last-minute hotel booking channel, our value proposition is unique and users turn to our app to address a very specific need.”
Interestingly, comfort hotels emerged as the most preferred category of travellers whose plans got firmed up at the last minute. RoomsTonite also studied booking preferences by segregating Android and iOS users. The booking value of iOS users surpassed those of Android loyalists by 1.3 times while the time spent on the app by Android users was almost 3.5 minutes more.
