HolidayIQ has launched a new marketing campaign with the tagline – “Holiday Better.” HolidayIQ, which is one of the first holiday planning websites in India, has a massive following with more than 11 million members from across the country. Travel aficionados dedicatedly write reviews, upload pictures and videos, and provide time saving advice to those within the community.
Hari Nair, Founder and CEO, HolidayIQ said, “We are very excited to launch our TVC and this is a major milestone in our journey. At HolidayIQ, our focus has always been on empowering people with information to help in planning their holiday better and discovering new places though reviews, photos and now even videos. The campaign reiterates the fact that when people connect, travel can be focused on becoming a collection of brilliant memories and experiences, avoiding pain points where possible.”
Driven by traveller insights, the television commercial, created by Happy Creative Services, is already live. The film primarily showcases a series of breathtaking destinations and captures moments of discovery, jubilation and surprise brought by the uniqueness of a place. It drives home the face that HolidayIQ is a community of travellers; that when you want to travel, you can rely on real people who have already been to those places that will give you real advice and feedback.
Diptakirti Chaudhuri, CMO, HolidayIQ.com said, “Travel is increasingly becoming a social and community driven activity. Information and experiences travellers share as reviews serve as holiday inspiration and a resource for tips to a very large audience. At HolidayIQ, we are already India’s largest travel community and we are on our way to building india’s most engaged travel community.”
