Air New Zealand has partnered with Travelport for Rich Content and Branding solution. Travelport Rich Content and Branding enables airlines to market and retail their products more effectively, fully displaying all of their fares, ancillaries and brand proposition to travel agencies. It includes product descriptions and graphics, optional or ancillary products for sale, including fares families, as well as ‘the next product/price point up’ offers to encourage more upselling.
Damian Hickey, Vice President, Asia Pacific and Global Sales Strategy, Air Commerce, Travelport said, “Travelport’s Rich Content and Branding is the perfect tool for Air New Zealand to showcase its brand offerings. Our solution is about empowering airlines to create great choices for their customers and to clearly communicate those choices.”
