Treebo Hotels, a tech-enabled budget hotel brand based in Bengaluru, has announced the launch of Treebo Alpha, an exclusive offering designed to cater to the needs of corporate travellers. The offering comes with benefits like free office pickup and drop, personal 4G dongles, complimentary laundry service, and free evening snack among others.
Commenting on the launch, Sidharth Gupta, co-founder, Treebo said, “The demand for Alpha has come directly from our corporate partners. We conducted a survey with our 200 strong institutional client base to understand how their needs differed from the leisure traveller. They have already been using the base Treebo offering with clean rooms, assured essentials and prompt service extensively. But given their hectic work-travel schedules and long periods of staying away from home, they also have some specialised requirements to help them stay efficient and comfortable at the same time. Alpha has been designed keeping these requirements in mind.”
“What’s interesting is that clients are willing to pay a little extra for these additional benefits. Alpha has therefore been priced at a premium. This is consistent with Treebo’s approach of offering a high quality experience to all types of travellers rather than only using discounts to target them,” Gupta added.
The company is currently clocking 900 room nights every day with 75 per cent occupancy across hotels. With the launch of Treebo Alpha, it is looking to further grow its share in the business travel segment, which comprises about 40 per cent of the budget travel and hospitality space.
