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HomeNewsWB GARNERS IMPRESSIVE RESPONSE AT ITB BERLIN

WB GARNERS IMPRESSIVE RESPONSE AT ITB BERLIN

Tourism destinations from West Bengal have been very well accepted at the ITB Berlin. This is the first time that West Bengal participated with a separate stall at the event. Speaking on the success of the participation, Umapada Chatterjee, Director Tourism, West Bengal said, “The enthusiasm showed by foreign tour operators on the products displayed at the state pavilion marks the success and acceptance of the state’s tourism in the world market. ITB Berlin had about 60 business enquiries through B2B meetings while as many as 50 media persons from across the world visited the stall for inputs. The interest was also evident with the participation of 150 travel and tour operators, with special interest in India and Asia travel programmes, attending a tea party organised by the state tourism department.”

At ITB Berlin the well decorated stall from West Bengal focused on major tour destinations such as Sunderbans, Darjeeling and Kolkata during the Durga Puja Festival. These drew overwhelming response from media houses and tour operators present at the fair. Furthermore, the Director Tourism also felicitated H.S. Shivaprakash, Director, Tagore Centre.

At a press conference held at ITB, Berlin, more than 50 media houses attended. A presentation of the tourist destinations of the state was made and this created enthusiasm among the media persons present. Most of them were interested to know about the mode of travel to different parts of the state and provisions of accommodations etc. All the queries were satisfactorily answered by the Director of Tourism and other officials from West Bengal Tourism. The tour operators of the international travel marts also wanted exclusive tailor made products and tourism packages. The West Bengal Tourism Development Corporation Ltd. and other inbound tour operators from the State who participated at the state pavilion, made very successful business transaction by selling tour packages to the international tour operators of different countries.

The media houses and the tour operators of different countries and State who attended the State Pavilion commented positively about the visibility of West Bengal Tourism in the international arena.

Chatterjee also stressed on the fact that participations at ITB Asia 2013, and London Tourism Mart 2013 are bound to increase tourism footfalls in the state as the products are now well accepted in international markets. He further added that the pavilion witnessed about 50 B2B and Media visits at ITB Singapore, while at London there were 112 B2B meetings with 24 media visits. In all, nearly 300 B2B meetings and media interests were generated at all the three international fairs.

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