Thomas Cook (India) Ltd (TCIL) has introduced an innovative product line- ‘Fusion Holidays’, to target a new emerging Indian consumer segment. Thomas Cook India’s internal research and trend reports had highlighted the emergence of a new market segment- an increasingly value conscious consumer but an individual in his own right; hence looking for value saver travel packages without losing out on personalisation.
Thomas Cook India’s Fusion Holidays are air-inclusive packages: a combination of airfare (with taxes), accommodation in 3 star hotels and essential sightseeing. While the departure dates and hence air travel is fixed, customers can personalize all other components- be it an upgraded hotel stay, add on sightseeing tours, extended stays, etc.
Shibani Phadkar, Senior Vice President & Head – Leisure Travel Outbound, Products, Contracting, Operations & Tour Management, TCIL said, “As pioneers in the holiday business we not only carefully track evolving consumer segments and trends, but equally keep our product innovation in top gear to ensure customer delight. Our Fusion Holidays brings a unique two pronged benefit to a new Indian market segment- great value to cater to increasing price sensitivity while respecting his individuality with the flexibility and freedom of personalised options.”
