Cox & Kings has entered into an agreement with LFC E.L.I.T.E.S (Education and Learning Initiative Training Entrepreneurs in Sport), which is the global education and training partnership between Liverpool Football Club and London School of Business & Finance (LSBF). With this, Cox and Kings will be eligible to promote and sell combined educational and football programmes across India.
According to Ravi Menon, Vice President, Cox & Kings, “The Football passion has struck India and is rapidly growing as people are increasingly following the game and ardently supporting their favourite teams. It is heartening to see that more and more youngsters want to play the game beyond just a hobby. With this partnership, we aim to give these young Indian footballers an opportunity to hone their talent and train with those who inspire them.”
Incidentally, Cox & Kings has also been awarded the exclusive rights to promote hospitality packages for FIFA World Cup 2014, which will take place in Brazil from 12th June to 13th July, 2014.
Nicola Schaefer, Managing Director, LFC E.L.I.T.E.S. said, “Participants in the LFC E.L.I.T.E.S School of English & Football residential programme will enjoy an expertly designed combination of English language teaching from The Language Gallery and world-class football coaching from Liverpool Football Club in a safe, secure and fun environment. Students will improve their vocabulary, which in turn will improve their communication on the field. They can also look forward to a tournament on the Friday of each week – an opportunity to put all of the skills they have learned into practice – and a behind the scenes trip to Anfield stadium with the LFC coaches.”
