Brand USA has organised a series of education seminars across major Indian cities till date. These multi-city seminars titled “Discover America” were held across 10 major cities in India that included major metros of Bengaluru, Chennai, Mumbai, New Delhi, Kolkata, Hyderabad, Ahmedabad and tier II cities of Chandigarh, Pune and Lucknow. Around 1000 travel agents and tour operators were benefitted from these educational seminars.
These seminars included presentations by multiple US destinations and suppliers including Enterprise Holdings – Alamo-Rent A Car; Beverly Hills Conference & Visitors Bureau; Massachusetts Office of Travel and Tourism; Philadelphia Convention & Visitors Bureau; Greater Miami Convention & Visitors Bureau; Las Vegas Convention & Visitors Authority; NYC & Company; Qatar Airways; San Francisco Travel Association; Visit California; Visit Florida; Visa Presentations – US Consulate and US Commercial Services and Brand USA India.
With the aim of maintaining a positive and ongoing relationship with the travel trade, these seminars were conducted to provide in-depth information on tourism products and attractions from the United States. The seminars educated the travel community about the range of diverse experiences available for travellers to the U.S.
Sheema Vohra, Representative, Brand USA India said, “These seminars provide a great platform for travel trade industry to directly interact with our partners and suppliers to gather support and tools they need to sell this land, like never before. We are very pleased to see tremendous interest among the travel trade on the destination USA which offers unique diversity in terms of experiences and activities to Indian travellers.”
