Park Hotel Group, one of Asia Pacific’s best hospitality groups, has announced the opening of its ninth Global Sales Office (GSO) in New Delhi. The Group is also establishing its tenth Global Sales office in Jakarta, Indonesia, which is scheduled to open by end of 2013.
The establishment of the Global Sales Offices are part of the Group’s strategy to expand and strengthen the Group’s sales network and global customers reach across key source markets. Travellers from India and Indonesia constitute part of the Group’s top 10 source markets for its portfolio of hotels.
Mohd K Rafin, Chief Corporate Officer, Park Hotel Group, said, “The Group is actively expanding across Asia Pacific and with the two new Global Sales Offices in India and Indonesia, it is an opportunity for us to capitalise on these major markets. With a dedicated sales office in New Delhi and Jakarta, we are able to provide better support to global customers and partners at a local level and to attend to their requests more efficiently. This would also provide us the opportunity to better tap on the existing and potential distribution channels in these countries. Extending our network reach is in line with our strategy to build brand preference through effective communications and our commitment to deliver exceptional service with love and passion.”
The Global Sales Office in India will be headed by the newly appointed Sheema Vohra, Director of Sales, GSO India, New Delhi. With over two decades in the tourism and hospitality industry, Sheema will manage the development and execution of a strategic sales plan across India to promote Park Hotel Group’s portfolio of hotels. She will also oversee the management of global corporate accounts in India and the expansion of corporate, leisure and MICE (Meetings, Incentives, Conference and Exhibition) segments while building long-standing relationship with key business partners.
