In a bid to attract high end leisure travellers from India, the Vienna Tourist Board (VTB) plans to aggressively tap the Indian market starting next financial year. The Board views India as a very important source market and wants to increase Indian arrivals into Vienna by promoting the city of castles, palaces, museums and gardens. “Vienna as a destination is very rich in art, culture, heritage and architecture, which is very famous among high end leisure travellers. Vienna is fast emerging as one of the hottest destinations for Indian leisure travellers as wells as honeymooners. Vienna received a total of 23,737 Indian arrivals from July 2012 – June 2013, which is a very small but sizeable number. We as a destination are not looking at mass numbers but we are looking at quality high end tourists who will want to spend money and enjoy the destination to its fullest,” said Verena Hable, Spokesperson, Asia market, VTB.
Hable further added that the Indian MICE market is also important for Vienna, “Conference and corporate travellers contribute to about 15-18 per cent of the total number of Indians visiting the city. We have excellent MICE facilities and in the future we want to promote Vienna as an ideal MICE destination.”
This year at ITB Asia, the Vienna Tourist Board has launched their new marketing campaign exclusively for the Asian LGBT market. Hable futher informed, “LGBT tourism is a very niche market and is not very often spoken about in Asia. But we have realised the potential of this market and with this marketing campaign we expect to see a sizeable increase in visitor arrivals from the Asian market. The LGBT travellers spend a lot more and stay a lot longer than then average tourist which is an advantage for any holiday destination.”
