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Toga Hotels to focus on FIT & honeymoon markets

At a recent visit to India, Toga Hotels, a division of the Toga Group, met with the Indian travel trade in order to expand its reach in the Indian market. The company operates a total of 65 properties across Australia, New Zealand and Europe. Commenting on India as potential market, Jennifer Bruce, Associate Vice President, Toga Hotels, Australia, said, “India is a very important market for Toga Hotels. The response we have received is really encouraging and with Global Destination as our representatives in India we are seeing growth in numbers. This year, we witnessed a significant growth in Indian arrivals as compared with last year.

Toga Hotels is currently laying focus on attracting the Indian FIT and honeymoon segments. Bruce further opined, “The Indian Honeymoon and FIT market is really huge and has a want to travel; we are looking at tapping these segments with Vibe Hotels and Adina Apartment Hotels. Our properties are high-end, spacious and boast of premium luxurious amenities, complete with a specially-crafted ambience that is ideal for honeymooners and FITs. Our focus is to enhance awareness and promote these properties in the Indian market.”

Moving forward the hotel chain will focus on building relations with the travel trade in India through events such as the recently held ITM (India Travel Mission). Elaborating on the company’s strategy for the Indian market, Bruce added, “At the recently concluded ITM we interacted with 85 travel agents. We also did a two-day sales call in Mumbai where we met around 45 travel agents to raise awareness about our properties’ offerings. We are conducting a similar sales call in Delhi today and are expecting to meet at least ten agents there.”

Speaking on the association with Tourism Australia, Bruce said, “Toga Hotels is working closely with Tourism Australia in the promotional activities of the Aussie Specialist Programme. The company has also associated with state tourism boards such as Tourism and Events Queensland in a bid to extend its reach in the global market.”

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