Berggruen Hotels has announced the addition of the Keys Ras Resorts Silvassa to its portfolio. The 100 room Keys Ras Resorts will be the fourth Keys Resort property and the third franchise of Berggruen Hotels. The resort is fully equipped business centre, The Santa Maria Spa & Wellness Centre, a swimming pool and plenty of sports and recreational activities for guests.
Speaking about the franchise partnership with Keys Resorts, Vishamber Sewakramani, Managing Director, Ras Resorts and Apart Hotels said, “After a lot of due diligence, I am delighted to be partnering with a young and dynamic brand like Keys. This partnership will help Ras Resorts create a distribution footprint for its resort business through their sales offices nationally. Ras Resorts has been serving guests for over two decades and has established itself as a unique product in this region. Support in new technology and channels of distribution will further this offering while the operation of the resort will remain with our company.”
Delighted at the occasion of the resort joining the Keys Resorts portfolio, Sanjay Sethi, MD and CEO, Berggruen Hotels said, “The launch of Keys Ras Resorts is an important milestone for Berggruen Hotels. It reaffirms the rapid growth story of the Keys brand. We are excited about the Silvassa property which has, over the years, developed a strong reputation as a premier resort in the region. With the added brand and marketing strength of Keys, Ras Resorts Silvassa is now poised for a new leap in enhanced guest experience and market share.”
