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INCREDIBLE INDIA GETS TWO NEW TOURISM BRANDS

The Union Territories of Daman & Diu and Dadra & Nagar Haveli have formed new tourism brands to promote their culture and heritage. At the unveiling of their brand, Shripad Yesso Naik, Minister of Tourism and Culture also released a Vision 2020 publication for Dadra & Nagar Haveli.

Speaking at the occasion, Naik said, “Many States and Union Territories are already well known for their tourism potential, and have also been proactive in promoting their destinations across the nation as well as at international level but there are others that are now trying to make a beginning. Daman and Diu are also endowed with excellent beaches and rich Portuguese heritage. Dadra & Nagar Haveli, on the other hand, has lovely forests, lakes and gardens which make it an enviable destination to spend time with nature. Unfortunately, people of India are still not aware about the tourist attractions in these UTs. In this backdrop, the attempt by the Union Territories of Daman & Diu and Dadra & Nagar Haveli to promote tourism by establishing a new brand image is highly commendable and welcome step.”

He further added that, though promotional campaigns may be outstanding, they need to be backed by quality infrastructure to make every tourist satisfied with his overall experience. “I am, therefore, happy that both Union Territories have invested a lot in connectivity, basic infrastructure and tourism and have drawn a long term strategy before taking the important step of creating and launching their tourism campaign,” he stated.

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