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In a bid to aggressively promote the Incredible India Bed & Breakfast / Home stays concept in the North, the Northern India office of the Ministry of Tourism, Government of India conducted a spree of sensitisation work shops across the region. In coordination with the state governments, the Northern India office of MOT organised a roadshow across 10 cities, namely Delhi, Varanasi, Jaipur, Agra, Shimla, Srinagar, Amritsar, Chandigarh, Dehradun and Faridabad. Industry stakeholders i.e owners of existing B&B establishments, travel agents, hotel management institutes, state government/union territories and tourism officials actively participated in these road shows.

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