Goa Tourism is roped in as the destination partner for the English- Hindi satirical bollywood movie Finding Fanny. With the movie plot surrounded by five dysfunctional and contrasting characters set in a village of Goa, the State’s tourism body was chosen to be the perfect destination partner keeping in mind Goa is the world’s only tourist destination that has the maximum contrasts in the smallest geographical space.
Dilip Parulekar, Minister for Tourism, Goa said, “Goa being just 3702 sq.km in size, offers many contrasting experiences in the space of an hour which no other destination in the world can offer in such a small space. Goa Tourism was looking for a perfect partner to launch this new brand positioning and we found the perfect match in Finding Fanny where there are five contrasting characters looking for Fanny in the land of contrasts!”
Goa Tourism has recently undergone a brand makeover to encapsulate the State’s contrasting rich tangible heritage. The State’s new identity is an Ambigram that appears the same from either side and in this case, captures the contrasts within the same geographical space. The other unique feature being a dynamic logo, making Goa the third place in the world to use dynamic logos. The colors of the logo will change based on seasonality and focus of the state.
Goa Tourism also has a new brand line which is the world’s first dynamic tourism brand line – kenna, which means sometimes. The word ‘kenna’ makes it the first ‘Kin-glish’ line brand Goa has had, setting it apart from all the other brands.
Nikhil Desai, MD, GTDC said “Goa Tourism has embarked upon professional destination marketing as a part of brand building exercise. We found that the film Finding Fanny which has been extensively shot in Goa represents the correct brand fit and portrays the fun loving character of Goans. The film has also managed to showcase a completely new side of Goa which made it an exciting proposition for us to associate with the concept of the movie.”
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