TIRUN Travel Marketing, India representative for Royal Caribbean Cruises, has announced a string of digital initiatives for the benefit of their travel partners. It has launched a White Label Solution and a host of social media engagement measures that will facilitate the process of selling and booking cruises on the three cruise brands: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises.
The White Label Solution that is powered by TIRUN Travel Marketing will provide the travel partners access to the TIRUN API (Application Program Interface) which will give them information and an interface on real time rates and available inventory for the three brands, Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. In turn, the end customer will have a very user-friendly interface to work with when they search for information and book online on the travel partner’s site thereby enhancing the loyalty.
The API that will rest on the partner’s site, also comes with a Live Chat integration option to engage with the end customer at the point of sale. The Live Chat option will capture vital information about the users, such as their name and email address that could be later used for sending out communication and add to the potential database besides making the service tangible. Soon the API will also allow additional features such as reviews and comparison between cruises delivering to the highest customer satisfaction standards.
Nikhil Thakurdas, Director, CruiseBay said, ‘’With TIRUN’s White Label Solution, visitors to the CruiseBay website will now be able to view the real time prices and availability of three leading cruise brands – Royal Caribbean, Celebrity and Azamara Cruises. This solution complements the existing cruise search facility on the website and makes it easier for our cruise consultants to walk clients through various sailing itineraries available without leaving the CruiseBay website. I am also confident that the amount of time visitors spend on the website will also increase with this solution.’’
Additionally, TIRUN will soon be rolling out a platform that acts as a ready-reckoner for its travel partner, and gives access to itineraries, real time availability and pricing for their quick reference. This tool will assist them in addressing their guests in a timely and more efficient manner.
For social media, TIRUN will feed its partners with relevant content which can be customised or shared on their respective social pages.
Speaking of these digital initiatives, Ratna Chadha, Chief Executive, TIRUN Travel Marketing said, “The newly launched digital initiatives are an endeavour on our part to enhance convenience for our travel partners as well as their end customers leading to a win-win situation for all. Thanks to the social media tie-up, the travel agents will have the opportunity to showcase their association with one of the most renowned global vacation brands and drive sales by providing relevant information to their customer base about the various available cruise options.”
