To promote the culinary tourism in state, Punjab Heritage and Tourism Promotion Bureau (PHTPB) launched its first ever Food Trail Map of Amritsar, spotting famous eateries of Amritsar which will help tourist to explore Amritsari food while visiting tourist attractions of the city. The map was launched by Razit Bhandari, Senior Marketing Manager, PHTPB and Michelin Star Chef Vikas Khanna who has voluntarily given his inputs for the same.
For the occasion organised a FAM Tour for food bloggers and media persons to Amritsar in association with Khanna. Punjab Tourism Chalked out a list of eateries within Amritsar and created a "food trail" to make the golden city a popular spot for food tourism, a first of its kind. The food safari was clubbed with visit to famous tourist attraction of Amritsar like Retreat ceremony at Attari-Wagah Border, Jhallianwala Bagh, Heritage Walk, Maharaja Ranjit Singh’s Panorama, summer palace of Maharaja Ranjit Singh, Pul Kanjri, War memorial at the site of intrusion.
Punjab Tourism will organise more such events to popularise and endorse Amritsar as "foodie's pilgrimage", an initiative by PTPB towards promotion of Culinary Tourism.
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