Goa witnessed a record high of tourist arrivals during the months of June, July and August 2014. The State recorded 18 per cent increase in tourists for the three months against tourist arrivals during the same period in 2013.
The rise in tourists is attributed to the introduction of safety and security measures, awareness created on hinterland, culture, monsoon and pilgrim tourism through rigorous PR and marketing initiatives. Some such initiatives include domestic and international road shows, exhibitions and; international travel agents FAM trips.
Ameya Abhyankar, Director, Department of Tourism said, “Rebranding and re-positioning of brand Goa as a land of all seasons and capitalising on the fact that Goa is the world’s only tourist destination that has the maximum contrasts in the smallest geographical space further notched up the numbers of tourists in the State during the monsoons.”