After a successful pan-India expansion in 2015, OYO Rooms has announced its foray into South-east Asia through launch of operations in Malaysia. In India, OYO Rooms has scaled to offer 40,000 rooms in its network, becoming the country’s largest branded network of hotels.
Sharing more on the company’s plans for 2016, Ritesh Agarwal, Founder and CEO, OYO Rooms said, “Unbranded hotel room supply accounts for a majority share of hotel supply worldwide. Taking the company international has always been on the cards but we wanted to achieve clear market leadership in India before heading overseas. OYO’s model is suitable for markets with large share of unbranded budget supply such as South-East Asia, Africa and South America. Malaysia is our first port-of-call given the attractive characteristics of the market such as higher-than-average mobile penetration and a large internet population.”
Speaking on what this means for Indian professionals engaged with the start-up space, Ritesh added, “I am also excited that OYO can provide a global platform for Indian talent to showcase their passion and execution-focus on entrepreneurial projects. As one of the few Indian start-ups to have gone international, our current and future employees can look forward to exciting learning and development opportunities across various international markets.”
OYO Rooms offers standardised stays at hotels across India, with features such as an air conditioned room, complimentary breakfast and Wi-Fi with 24×7 customer service support. Guests can use the OYO Rooms App for booking rooms, ordering room service (food and beverages), booking a cab and searching nearby restaurants. Hotel owners who partner with OYO Rooms see a significant increase in occupancy levels, get access to the world’s first tablet based property management apps and become part of a brand that is recognized and loved by a growing tribe of travellers.
