Crowne Plaza Hotels & Resorts, part of IHG (InterContinental Hotels Group), recently unveiled its next generation guest room – an innovative design developed with industry-leading influencers and experts to meet the changing needs of today’s modern business traveller.
Working for the past two years with leading designers from outside the sector, Future Agenda and Pearson Lloyd, specialising in areas such as the future of workspace, Crowne Plaza Hotels & Resorts has developed an intuitive, cutting-edge design that radically challenges the traditional norms of business space in hotels, creating a modern environment to meets the needs of business travellers in the 21st century.
Keith Barr, Chief Commercial Officer, IHG said, “At IHG we have a deep understanding of our guests and meet their differing needs through our family of brands. At the heart of Crowne Plaza Hotels & Resorts brand is a commitment to helping the modern business traveller meet the challenges and hectic pace of today’s 24/7, ‘always on’, environment. Our innovative, intuitive guest room design creates a fantastic new space that will encourage them to be productive but also to rest and, crucially, to get a great night’s sleep. The response from guests has been outstanding. They tell us they can rest more easily and can focus more on what they need to do to be successful. We want to help all our guests to have a successful life – not just a successful stay.”
Testing of the new room’s benefits has revealed that, compared to a standard hotel room design, more modern business travellers feel that the new guest room design helps them to get a better night’s sleep, work productively and efficiently and makes them feel successful.
The new guest room will launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown and with early adopters. As one of the world’s fastest growing upscale brands, there is also a clear opportunity for a global rollout in the near future.
Crowne Plaza Hotels & Resorts is part of IHG’s family of nine brands and is one of the fastest growing hotel brands in the world, at 400 hotels in more than 65 countries worldwide. IHG is one of the world’s leading hotel companies with over 4,700 hotels in 100 countries. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – from an award-winning InterContinental Resort to a city-centre Crowne Plaza Hotel.
