Emerging hotel company V Resorts has witnessed a surge in its business since its inception in 2011. According to Vaibhav Dayal, Managing Director, V Resorts, the company started five resorts in Uttarakhand and has more than tripled the average occupancy of the resorts since the time they took over.
The company is keen on expanding its footprint in the north of India in places untouched by heavy tourist footfall. “There is a huge upsurge in the demand for people to travel to leisure destination. Places with a scenic view, away from the hustle-bustle of city life and still accessible by road for the weary city traveller. All cities, regions and villages falling in this definition are our target,” revealed Dayal.
The company recently opened its sixth resort in India in Narkanda, Shimla. The resort is planned as cottages and offers adventure activities. V Resorts run the operations of the resort to ensure a defined set of standards and customer experiences. The company is backed by VCs.
Speaking of their target market, Dayal stated that V Resorts is defocused from inbound travel and does not reach out to foreign tourists despite a steady footfall from that segment. “Our focus is on Indian middle to upper-middle class and that is the fastest growing segment in Indian travel landscape. It’s the domestic traveller who is experiencing a gap in the kind of holiday options he would like to have and the kind available and V are out to fill this gap,” he said.
Dayal believes that there is a lot of ‘credibility gap’ in Indian market in terms of service offering and V Resorts is attempting to bridge this. “We have a different way of doing business than is conventional. We have very good partners in the fraternity and corporates are warming up to us,” he concluded.
