Having successfully managed to create preliminary buzz about their tourism products in India, Bulgaria Tourism is all set to expand its promotional activities in India
“We will be organizing two consecutive familiarization trips for Indian tour operators in end August/early September this year. Our aim is to provide firsthand experience to tour operators/ travel agents in India so that they can push Indian traffic to Bulgaria,” Stefan Ionkov, Head of Commercial & Economic Office of Bulgaria to India, Embassy of the Republic of Bulgaria, said and added that the fam will be organized in partnership with Qatar Airways.
Moreover, Bulgaria Tourism has also invited Bollywood producers to explore the film locations of Bulgaria. “The Commercial and Economic Office along with Albena Resort are hosting the President of Indian Film and Television Guild. Noted producer Mahesh Bhatt is also visiting Bulgaria with his production team to identify some of the suitable filming locations for his new movie,” Ionkov said and added these fam trips are planned due to encouraging response Bulgaria Tourism received on the past trips.
Ionkov informed that Bulgaria Tourism recently organized a fam trip for 10 Indian tour operators in May who visited tourist destinations like Plovdiv, Black Sea where they were hosted by Nessebar and Golden Sands, Velico Tarnovo and Spohia. “Agents were quite bullish about the tailor-made products that Bulgaria offers. Their experience will inspire many more Indians to visit Bulgaria,” he added.
The Embassy of Bulgaria in New Delhi also organised three workshops for Indian travel trade in April which was attended by over 100 tour operators. “We are promoting Bulgaria as FIT, family, leisure, MICE and Golf and honeymoon destination. We are also working on MICE segments from India as India offers great opportunity,” he said and revealed that Bulgaria is the best value-for-money luxury destination among European countries.
