Brand USA has announced an agreement to serve as official tourism partner for World Routes Development Forum, the world’s largest airline conference, 5-8 October. Through this exclusive sponsorship, Brand USA will reach airlines, airports and tourism authorities from 125 countries increasing visibility and awareness through branding and networking opportunities, editorial coverage, speaking engagements and digital media outreach.
“With the exception of our border countries- Mexico and Canada- all international travellers to the U.S. fly. Routes provides Brand USA a platform for Air Team USA to engage with key influencers and stakeholders in the aviation industry,” said Chris Thompson, President and CEO for Brand USA. He further added that Brand USA’s new initiative, Air Team USA, was created to give U.S. suppliers the ability to reach the airline industry through cooperative partnerships. “As a result of these collective efforts, U.S. suppliers have the opportunity to participate in international aviation events like World Routes Development Forum, which may have otherwise been cost prohibitive,” he stated.
Air Team USA will develop cooperative opportunities to engage tour operators, travel agents and consumers with programs that will increase seat sales and ultimately visitation to the US. Air Team USA will work directly with domestic and international airport as well as their local tourism authorities to maximize airline efficiency for flights to and from the USA.
Alfredo Gonzalez, Vice President, Global Partnership Development for Brand USA added, “I’ve participated in Routes since 2002 and I found it to be the best opportunity to engage with airlines. It is one of the few platforms today where you have the chance to sit one-on-one with carriers all over the world and discuss route development.”
“UBM Routes are especially delighted to welcome Brand USA as the Official Tourism Partner of this year’s event in Las Vegas. It is especially fitting as this is the first World Routes to be held in the United States. The airports, airlines, tourism authorities and CVB’s of the United States have used Routes events to drive new air services for many years and this new partnership with Brand USA will only serve to increase the positioning of the US globally within the air service development community,” said Gerard Brown, International Tourism Development Director, UBM Routes.
