Since the time Safari Trails has entered the India market, it has received tremendous response, stated Mona Thethy, Managing Director, Safari Trails. Safari Trails will now aggressively promote MICE traffic to Kenya. “We are the first to realise that incentives carry their sponsor’s names and it is therefore a matter of enormous importance when the reputation of that name is entrusted to another organisation. Perhaps it is this awareness of that fact that has enabled us to successfully operate the many successful incentives that we have operated. Our knowledge and experience in East Africa has enabled us to, often, lead the way in offering imaginative ideas and extraordinary activities for the incentive market,” said Thethy, adding that they realise the need for a flawless transport service, and a meticulously sensitive understanding to the importance of attention to detail. Flowers of company colors in bedrooms, theme evenings, tribal dancers, gourmet meals, bush banquets, ice sculptures, hospitality desks, memorable giveaways are just normal plans.
Commenting on the challenges in organising big groups Thethy said, “Many groups are larger than the accommodation available in game lodges. This requires a skillful arrangement of itinerary so that the whole group has the same experiences yet converge at the right places and at the right times to fulfill group and corporate activities.”
According to her, Safari Trails’ focus will be to draw quality agents handling high-end luxury FIT clients. “We are keen on exploring the markets of Ahmedabad and Bengaluru besides Mumbai and Delhi. We have started participating in trade events jointly with Kenya Tourism Board as well,” she said.
