Realising the fact repeat visitors contributes to a good percentage in Singapore’s tourist arrivals. Singapore has consistently been developing innovative products to offer experiential holidays to tourists from across the globe including India. Singapore Tourism Board recently launched its customised and differentiated marketing campaign ‘Singapore – The Holiday You Take Home With You’ in India. The campaign focuses on Singapore’s emergence as a ‘City in a Garden’ and throws the spotlight on its latest attraction, the acclaimed ‘Gardens by the Bay’. It invites visitors to ‘Go as parents, return as children’. The campaign says it recognises the Indian traveller’s shift in preference, from sightseeing trips to engaging holidays that offer enriching experiences, allowing them to acquire new skills and knowledge while connecting with loved ones.
Chang Chee Pey, Executive Director – South Asia, Middle East & Africa, Singapore Tourism Board, said, “We understand the need to constantly evolve and develop the tourism landscape. Visitor preferences and travel habits are always changing. We work closely to innovate and shape our tourism landscape, catering to the changing profiles of our target audience. ‘Gardens by the Bay’ is one of the latest attractions.” Pey added that STB is in the process of formulating a plan by which ‘Gardens by the Bay’ will find place in every travel agents and tour operators’ itinerary.
Spread over 250 acres of reclaimed land, Gardens by the Bay houses around 80 per cent of the world’s plant species, including a vast collection of endangered plant species from across the world. The Gardens were constructed with the principles of environmental sustainability in mind.
