Nepal Tourism Board in association with Blue Square Consultants successfully completed a 3- city road show with the aim of increasing awareness and educating the Indian travellers about Nepal as a tourist destination. The road show also being coined as the ‘East India Mission’ targeted Kolkata, Bhubaneswar and Ranchi.
“India is the most significant market for the Nepalese tourism industry with approximately 1/3rd total market share. The Indian market is important for both in terms of value and volume. In 2012, Nepal received 164,680 tourists from India by air which is 13.3 per cent increase as compared to 2011. Post the success of last year’s road show which aimed at reaching out to the Western cities in India, this year it was a conscious decision to target the eastern cities of India. We saw a great response at the road show and hope that the same will result in increased number of travellers from India,” said, Madan Kumar Lamichhane, Marketing Director, Nepal Tourism Board.
The road show commemorates the Mt. Everest Diamond Jubilee Celebration and was well attended by travel agents from the respective cities. “Nepal is a country with diverse arrays of tourism products- a rare combination of mystic, mystery, mountain and merriment. Weekend breaks, Spiritual weekends, Family weekends and Adventure weekends will be our focus areas,” added Lubaina Sheerazi, Head, Blue Square Consultants.
Pilgrimage, leisure, MICE and soft adventure activities are the primary segments Nepal is focusing on in the Indian market currently. NTB also plans to promote destinations such as Kathmandu, Pokhara, Chitwan, Lumbini, Manakamana and Muktinath; hill stations including Nagarkot, Dhulikhel, Daman, Bandipur and Tansen.
