Thomas Cook (India), one of India’s leading integrated travel and travel related financial services company, has launched Thomas Cook Holiday App, a mobile app that allows customers to search, select and buy their Holidays instantly.
Driven by strong adoption of data consumption on mobile devices, research firm International Data Corporation (IDC) expects India to overtake USA as the second-largest global smartphone market by 2017. And with holidays featuring high on the Indian digital native wish-list, Thomas Cook India sees strong value in harnessing this powerfully emerging ‘m-Holiday market’; hence the launch of its Thomas Cook Holiday App- that offers a range of holiday options (across tour packages, hotels, flights; together with foreign exchange, visas and insurance), backed by online inventory and seamless transactions.
Amit Madhan, Chief Operating Officer – IT and E Services, Thomas Cook (India) said, “With India’s mobile commerce market expected to grow exponentially by 850 per cent to US$19 billion by 2019, and with Cisco projecting a near five-fold jump in India’s smartphone users, to 651 million by 2019, this translates to a powerful yet underleveraged market for holidays; hence the launch of our Thomas Cook Holiday-App is timed perfectly to harness this potential. Our intent is to empower Indians with seamless end-to-end holiday transactions, also smart tools like our experiential search and wish list- across an array of over 1000 plus holiday options.”
Today’s Indian mobile consumer falls into two key categories: the m-booker and the m-searcher, and Thomas Cook’s Holiday App is smartly designed to delight both. For m-bookers (tech savvy and impatient), who prefer the ease and immediacy of buying holidays on-the-go, Thomas Cook’s Holiday App offers a seamless end-to-end search-select-buy experience. Given Boston Consulting Group’s data, that in addition to booking, 95 per cent of Indians use digital resources equally to search/plan trips and share experiences, Thomas Cook’s Holiday App empowers such m-searchers with special tools like its Experiential Search, a unique Wish-List to share with friends or book later. In addition to its range of international and domestic holidays across price points, the Thomas Cook Holiday App also features a special Deal Section with attractive offers.
