Visit Florida, the state’s official tourism marketing corporation, unveiled its redesigned visitflorida.com website as part of the state’s week-long events focused on Florida’s 500th anniversary. Already one of the most popular destination marketing organization websites in the country with more than 20 million page views in 2012, Visit Florida’s new site leverages current technology trends to provide an easily navigable experience for users that celebrates Florida’s rich travel planning opportunities.
“If we’re going to be the No. 1 travel destination in the world, we have to continue to innovate,” said Will Seccombe, President and CEO of Visit Flordia. “The new VISITFLORIDA.com uses the latest technology to emphasize visual storytelling for a highly visual brand.”
The new site embraces many of today’s web design trends. Those include a Pinterest-style grid-based layout, consumer-centric navigation with an intuitive user-friendly content flow, inspirational travel themes that allow users to customize their search through BuzzFeed-like labeling, and a responsive design that lets the site adjust to whatever platform users may choose.
“The new site reflects Visit Florida’s evolving commitment to provide consumers with fresh, high-quality content that inspires travel to Florida,” said Susannah Costello, Visit Florida Vice President of Global Brand.