Leading technology partner Amadeus has signed a new long-term content agreement with International Airlines Group (IAG), one of the world’s largest airline groups. The agreement, which covers British Airways, Iberia, and Iberia Express, allows Amadeus subscribers to continue to benefit from accessing the same level of fares, availability and functionality as previously.
“Reaching a new content agreement with IAG has been a clear commercial priority for Amadeus for some time, in order to ensure that our subscribers can continue to access British Airways, Iberia and Iberia Express flights,” said HolgerTaubmann, Senior Vice President, Distribution, Amadeus. He continues: “To this end we are delighted to have reached agreement with IAG and we look forward to continuing what has been a long and successful relationship for many more years to come”.
“We are wholly committed to supporting the travel agency channel and we are pleased to have reached a multi-year agreement with Amadeus,” said Silvia Cairo, Head of Group Commercial Planning and Policy, International Airlines Group.“We have a long standing relationship with Amadeus and look forward to working with Amadeus subscribers ever more closely together in the coming years”.
Amadeus plays a critical role in the distribution space ensuring global reach to travel agencies across the world. Today 80% of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.
