Gujarat Tourism has bagged three National Tourism Awards for best tourism film, innovative use of information and technology and one of the best States for comprehensive development of tourism in the country.
Gujarat Government’s star tourism campaign, “Khushboo Gujarat Ki” featuring megastar Amitabh Bachchan was awarded with the prestigious National Tourism Award 2011-12 in the category of Award of Excellence- Best Tourism Film. Gujarat Tourism Minister Saurabhbhai Patel and Sanjay Kaul, MD, TCGL, received the awards from President Pranab Mukherjee at the National Tourism Awards 2011-12 function held in New Delhi.
Gujarat was adjudged the third best state in Comprehensive Development of Tourism while Tourism Corporation of Gujarat Limited also received the award for Most Innovative use of Information Technology.
Gujarat Tourism launched “Khushboo Gujarat Ki” (fragrance of Gujarat) campaign with Amitabh Bachchan as its brand ambassador, to promote various tourist destinations and to uphold rich culture and tradition of Gujarat. The promotional campaign has immensely contributed to the huge tourist influx to Gujarat with an increase of 54 lakhs visitors in last two years. Through “Khushboo Gujarat Ki” campaign Gujarat Tourism has been successful in marketing key destinations of the State.
