Kuoni India announces new brand architecture

Kuoni India announced the launch by unveiling the new logo. The new architecture will enable the mainstream holiday business to be future ready as a new age innovative holiday maker. Along with the refreshed architecture, there also emerges a perceptible shift in positioning with the new tagline of ‘We are for holidays’. The holiday brand seeks to inspire consumers across segments to take more holidays by promoting holidays as a priority for everyone.
Speaking on the development, Vishal Suri, Dy. COO-Tour Operating, Kuoni India siad, “The whole creative process identified single branding strategy as the ideal approach to inspire a wide cross section of explorers. All Kuoni India employees are being intensively schooled in the new image and the substance behind the brand so that the whole company is prepared for the transformation. The refreshed architecture embodies the goodness and approachability of ‘SOTC’ and the global expertise and explorer imagery of ‘KUONI’.
Suri further added, “It is an absolute necessity for a travel company catering to multiple segments across sectors to skillfully communicate a consistent message to all the stakeholders. Our new identity is a culmination of intensive brand audit and research profiling based on the interview of substantial respondents across travel spectrum.  Holidays are still perceived as luxury in India and are not regarded as a priority. This campaign seeks to lower the guilt associated with taking holidays by encouraging Indians to view holidays as a necessity. This process has enabled us to reiterate and maintain our status as the leading travel company enabling travelers to gain magical, memorable experiences by turning their dream for a holiday into a dream holiday.”
The refreshed architecture and strategy has been developed with support from the creative agency TBWA.