The Brand Trust Report, India Study 2013 has rated Indigo Airlines as the most trusted airline in the country. The airline has a 28 per cent lead over 2nd ranked Air India, which fell from the top slot it held last year. With a gap of 164 per cent from the second ranked,Jet Airways is the third most trusted brand in the country. However, among India’s 1100 Most Trusted, Jet is listed 387th taking a beating of 150 trust ranks across all brands.
Announcing these results, Sachin Bhosle, Research Head, Trust Research Advisory said, “Trust is a dynamic entity and its quotient depends on the action and communication that each brand engages in. Indigo’s consistency of performance has generated a dependability by even business travellers. In the shake-up that the aviation sector is witnessing, Brand Trust will be a key differentiator that will determine success for the airline.”
Emirates is 4th rank in the Airline category and also ranks as the Most Trusted Foreign Airline in India. Go Air is India’s 5th Most Trusted Airline gaining 108 ranks from its previous year’s position. Apart from Indigo, two other airlines, Air Canada and British Airways, make a new entry into the Most Trusted 1100 this year.
