Visitors attending the ‘GREAT Big British Bash’ will have the opportunity to explore and experience the British way of life through a number of themed pop-up stores that will cover shopping, music, countryside and food in true British style. To further leverage the campaign, an exciting online contest has been launched that will allow customers to win a pair all-inclusive return tickets to London from Mumbai, New Delhi, Bengaluru, Chennai or Hyderabad in World Traveller economy class.
The campaign features real British people inviting Indians to visit Britain to enjoy their favourite places and experiences.Christopher Fordyce, British Airways Regional Commercial Manager- South Asia said, “We are extremely excited to bring the true British experience to people of Mumbai through fun pop-up stores to provide them a taste of one of the many iconic sights and experiences Britain has to offer. The whole of UK has been in high spirits and festive mood since a remarkable 2012. We wish to extend the celebrations and provide an opportunity to our customers in India to visit Britain at attractive fares whilst experiencing our unmatched inflight services.” He further added, “We are delighted to collaborate with VisitBritain for ‘Great Britain - You’re Invited’ global campaign as it provides us a perfect opportunity to showcase and highlight Great British experiences as well as to fly with British Airways. We look forward to welcoming and engaging with Mumbaikars in true British style.”
Shivali Suri, Country Manager VisitBritain India said, “Britain is a family friendly destination with something to suit every budget. It is a great pleasure for us to partner with British Airways on ‘The GREAT Big British Bash’. This is a fabulous initiative to encourage an even greater number of Indian travellers to choose Britain for their next holiday, an experience that will hopefully see them going back to Britain time and time again.”
The GREAT Big British Bash will also provide an opportunity to visitors to explore majestic, contemporary British countryside in a virtual environment, from the splendour of Windsor Castle and a relaxing ride with Punters in Cambridge, to the mystery of Loch Ness, the tales of Shakespeare and the poems of Wordsworth.
Absolutely free of charge, the ‘GREAT Big British Bash’ will open for visitors between 2 p.m. to 10 p.m. from 15 - 18 February 2013.
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