Argentina Tourism has successfully completed its four city interactive training which was held in Pune, Ahmedabad, Hyderabad and Chennai. The module labelled ‘Discover the Wonders of Argentina’ consisted of an in-depth understanding of the destination. These training seminars were conducted in continuation to the promotional activities that commenced in January 2015, which included road shows in Mumbai, Bengaluru and Kolkata, followed by trade show participation at the OTM in Mumbai.
Medha Sampat, Director, Knack Marketing said, “We received a terrific response from the trade in these cities. The main aim of these training programmes was to educate the travel trade on the destination. Argentina is a new product in the Indian market. We have noticed that there is a strong demand for new destinations from these cities. When a country offers so much, it is imperative that the trade needs to understand the destination in order to be able to package it creatively, propose it correctly and offer extraordinary experiences to their clients. We will continue to work even more closely with our partners and support them in every possible way! With such a good assortment of products bundled in one big goodie bag, the idea to create superb out of the box itineraries that can be left to your imagination.”
