BRANDit has been appointed as the integrated sales & marketing agency in India for Qatar National Tourism Council (QNTC) in a competitive tender bid. BRANDit will be responsible for defining and executing Qatar’s in-market trade engagement, product development and joint marketing campaign strategy while overseeing initiatives to promote the country’s attractions and events, including FIFA World Cup 2022™. They will be communicating QNTC's new tourism strategy as the country works towards realizing the Qatar National Vision 2030, positioning Qatar as a world class tourism destination.
Philip Dickinson, Vice President International Markets, Qatar National Tourism Council (QNTC) said, “We are excited to have BRANDit as our marketing and sales partner in India to promote Qatar’s new value proposition to tour operators, online travel agencies and consumers at large. The team at BRANDit demonstrated a deep understanding of Qatar’s positioning and proposed an integrated approach that will inspire Indians to make Qatar their next travel destination. We look forward to working with them to aggressively drive our marketing plans in the India market.”
The objective of the appointment was to find a strong partner to mastermind a strategic approach that will elevate Qatar’s destination positioning and increase awareness of its valuable assets like Qatari culture and history, natural assets such as its fantastic beaches, spectacular desert and Inland Sea, world-class arts and entertainment and adventure offerings, while also fortifying the country’s international profile and reputation.
Lubaina Sheerazi, CEO & Co-founder, BRANDit added, “It is truly an honor to be entrusted with the mandate of representing the Qatar National Tourism Council in India. Qatar is a vibrant destination with innovation at the forefront. As travel gradually opens up, our role will be to support and deliver the next evolution of QNTC’s tourism strategy to place Qatar as one of the most desirable destinations for Indian travellers. It is an exciting time and with the upcoming FIFA World Cup in 2022, Qatar is truly going to be a destination to discover and look out for.”
BRANDit brings to the account a wealth of destination management experience and will amplify the new value proposition for Qatar in India with a robust trade and marketing approach reaching out to the B2B segment with strategic actions to strengthen the Leisure, MICE and Celebrations’ agenda.