The Royal Commission for AlUla (RCU) officially launched one of the world’s most significant heritage and culture destinations to the Indian media recently. The virtual media launch event was addressed by Melanie de Souza, Executive Director, Destination Marketing; Dr Rebecca Foote, Director, Archaeology and Cultural Heritage Research from RCU and Huzan Fraser Motivala and Beena Menon, India Representatives of RCU.
AlUla, the world’s masterpiece, is a living museum that holds 200,000 years of largely unexplored human history.
Melanie de Souza stated, “AlUla is a destination of global heritage significance that was officially re-opened in October 2020 as a year-round destination. For years, Saudi Arabia has played home to religious tourism, after all this is the birthplace of Islam, but leisure tourism is certainly on the agenda in this country as part of a very ambitious vision 2030. The first tourist visas to the country became available in 2019 and we expect there to be a lot of interest in visiting a hitherto unknown destination post-pandemic.”
RCU has appointed Beautiful Planet Destination Marketing LLP as their India Representative to handle the Marcom and Travel Trade activities in India.
Huzan Fraser Motivala said, “We are thrilled to be chosen as the India representative for The Royal Commission for AlUla to market this new and exciting destination. We aim to showcase AlUla, as a destination for Indian travellers seeking unique experiences and AlUla is a natural intersection of human ingenuity and stunning nature as one living environment.”
Dr Rebecca Foote commented, “We already know things about the major sites like Hegra, but I hope that the team’s work and this documentary begin to fill in gaps in our knowledge in the late pre-historic period, when societies are becoming more complex. Archaeologists are just beginning to reveal the secrets and stories held within the desert of this stunning landscape, there is much more to discover.”
AlUla’s vast open spaces provide the perfect backdrop for safe, fun, exploration with more experiences opening up over the coming months. AlUla’s new zipline experience has caused quite a stir among adventure seeking travellers. One of the longest in the world, visitors will race along to a speed of over 100km/h while enjoying the incredible scenery of the Hijaz Mountain range – this one is not for the faint-hearted. Other adventure experiences include a range of hiking trails, cycling trails, a bike park, and horse treks.
AlUla is easily accessible by flight from Riyadh, Madinah and Jeddah. Recently, AlUla International Airport has been approved to receive international flights. RCU has increased the airport’s annual capacity by 300% from 100,000 to 400,000 passengers per year making it a fifth largest airport in Saudi Arabia.