With the aim of connecting people to Singapore and igniting their passions to travel, National Geographic, with its immersive and visually appealing style of storytelling will take viewers on an tour of the city through an eight-part series titled – “Reimagine Passion in Singapore”. The films will be exclusively released on National Geographic India’s social media platforms that have reach of over 10 million fans.
These 60-120 second films will take audiences through a journey in Singapore to find diversity and marvel at the right balance in modernity, greenery and culture that will ignite one’s passions in the arts, photography, culinary and urban wildlife. Uniquely shot and edited to appease the digital audiences and fans across National Geographic’s social media platforms, all eight films will give viewers different perspectives on the various activities and experiences in Singapore.
National Geographic spokesperson said, “We offer a special, unfiltered view of our planet, cultures and distinct places through our National Geographic social media platforms for our fans across the country. Singapore, is undoubtedly one of the most spectacular locations in the world and we thought of creating special short, bite-size yet impactful stories and giving our very engaged community of 10 million+ fans, a unique perspective of the city.”
The association with National Geographic India is one of the initiatives undertaken by Singapore Tourism Board to invite the Indian audience to reimagine travel to Singapore as part of its global SingapoReimagine campaign. Over the past few months, Singapore’s tourism sector has been working towards showcasing both resilience and ingenuity to meet the evolving needs of visitors in a Covid-present world and ensure that every aspect of their experience is safe, yet delightful.
With international border restrictions still in place, this is a way to bring the Singapore experience closer to the Indian audience, who appreciate and enjoy Singapore as the destination for both leisure and business travel.
GB Srithar, Regional Director, India, Middle East & South Asia (IMESA), Singapore Tourism Board (STB), said, “We are happy to collaborate with National Geographic India, presenting Singapore through their trademark creative, passion-filled lenses. The films, featuring four creative Indian personalities and their takes on the city destination’s charms and offerings, will be entertaining and engaging for viewers. Each short film invites audience to reimagine Singapore and discover the city’s many layers. They will re-spark the desire to travel and enjoy the experiences, when the time is right.”