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HomeNewsInternationalVisit Victoria Announces Digital Campaign Around Boxing Day Test Match

Visit Victoria Announces Digital Campaign Around Boxing Day Test Match

The cricketing world is now gearing up for the next big tournament which is the Boxing Day Test Match in the State of Victoria, Australia. Known to be one of cricket’s finest traditions in the long history of the sport, the Boxing Day Test Match will feature premium matches played at the world-renowned Melbourne Cricket Ground (MCG), highlighting Melbourne’s reputation as Australia’s sporting capital and a global events city.

Affectionately known as ‘The G’ to locals and cricketing fans the world over, MCG is a cultural icon and one of the most important cricket grounds recognized internationally. The competition will take place from December 26 to 30, 2020 at the MCG, welcoming a total of 30,000 spectators per day as the cheer squad to their favourite teams.

December 26 is known as the Boxing Day whereby helpers in Victorian-era England were given boxes of gifts a day after Christmas. The Melbourne Cricket Ground first staged a Test on Boxing Day in 1950, and Australia has hosted a Boxing Day Test every year since 1990.

“It’s been a challenging year owing to the pandemic, but we are delighted to continue our tradition of hosting the Boxing Day Test Match at Melbourne Cricket Ground. Melbourne is the events capital and will remain the events capital, with a passionate love of sports and cultural events. Our aim at Visit Victoria is to boost the destination’s events calendar with music, film, design festivals, exhibitions, sporting events, and food and wine celebrations in line with social distancing norms. We look forward to welcoming travellers soon keeping in mind all safety precautions and protocols,” Celia Ho, Regional Manager South and South East Asia – Visit Victoria, shares.

To celebrate the Boxing Day Test Match, Visit Victoria is announcing a digital campaign, where travellers will be seen reminiscing their fond Melbourne moments. The campaign captures glimpses of past memoirs from popular influencers vacationing in Melbourne, through beautiful throwback photographs and videos; aiming to engage people across India and remind them about the beauty of the State of Victoria.

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