Hong Kong and Singapore have reached an in-principle agreement to establish a bilateral Air Travel Bubble (ATB) to help revive cross-border air travel between the two aviation hubs in a safe and progressive way.
In conjunction with this announcement and to inspire visitors to explore Hong Kong from all angles, the Hong Kong Tourism Board (HKTB) has launched 360 Hong Kong Moments – opening up the city virtually by way of wholesome and immersive content, designed to remind the world what a wonderful and all-encompassing destination Hong Kong is.
“We welcome the SAR Government’s announcement of the in-principle agreement to establish a bilateral Air Travel Bubble between Hong Kong and Singapore,” said Dr YK Pang, Chairman of the HKTB. “The announcement is a timely match with the HKTB’s launch of a standardised hygiene protocol for tourism-related sectors with the Hong Kong Quality Assurance Agency, which was announced last week. The protocol allows the tourism-related sectors to be well-prepared to welcome visitors back, while bolstering visitors’ confidence in travelling to Hong Kong. The HKTB also hopes that the ongoing series of 360 Hong Kong Moments will keep our destination brand alive and ensure that our city stays top-of-mind for people around the world before other travel bubbles are formed.”
The first in the series of 360 Hong Kong Moments is a 360-degree virtual-reality film, created especially for this year’s Great Outdoors Hong Kong campaign. The VR adventure takes viewers on an immersive journey across Hong Kong’s surprisingly easy-to-access green territory. Viewers can savour the taste of traditional local dishes that connect them with the city’s cultural heritage, gaze at the mesmerising skyline from atop stunning mountains, and listen to the soothing sounds of a waterfall.